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A long time ago, an overzealous young merchant set off on a journey to sell his wares in the capital. Being impatient and not knowing how to deal properly, nobody wanted to buy his wares and he did not even have enough money to go back to his hometown.

By and by, he came to a river where an old fisherman wearing a straw hat, sat fishing with a rod under a tree, looking contented. They talked and soon the old fisherman got to know of the young merchant’s demise.He gave him advice on how to promote his wares, as well as made him realize how to run a business.

“Business is like fishing, my friend. Be patient and all the fish will come to you,” he said. The young man laughed and made a wager with the old man, saying he will come back and give the old man some money if his advice worked.

He made a huge profit the following week and met the old man again at the same spot to give him the money as promised. He asked why the old man did not go into business himself and the reply he got was, “Why go into business when I can sit here, fish, give advice and get paid for my services?”

is a Total Events’ Management company which aims to bring out the fun in everyone. We are a team of creative people with years of experience in precise and concise planning, organization and production of events. We have established a one stop professional events’ management firm with the ability to assist organizations to design packages that are creative, unique, colorful, fun and most importantly, one that is tailored to fit into an organization’s budget and requirements.

That’s Innovative offers end-to-end customized solutions, from conceptualization and formatting of events, to fabrication and management of the events. We aim to ease the workload and complications of organizing an event.

Our Core Business Objective is to meet every individual organization’s needs and requirements by planning events that are creative, unique and yet affordable. We want to achieve service excellence through our expertise in providing end-to-end solutions to our customers at a reasonable price.

That’s Innovative aims to transform the business of entertainment from a niche events and exhibitions producer in Singapore, into the top Entertainment Producer in Asia .